PICKTHEPLACE MAKES ITS MOVE IN THE LONDON SHORT STAY ACCOMMODATION SECTOR

THE CHALLENGE 

Create a compelling customer-facing brand for MAG Property Services Ltd and effectively position it in the market to gain market share in Central London's holiday and short let accommodation sector.

WHAT WE DID 

We set out to create both a name and brand style, look and feel that communicates the client's core value proposition; a vast selection of high-end Central London short-let accommodation coupled with a concierge service that you only find in 4 or 5 Star hotels in the London region. Branding that also communicates a meaningful and relevant idea to their ideal customer; following market research and related due diligence; "PickThePlace" was the perfect fit. 

Company-wide branding, marketing, and business growth objectives across all the customer-facing platforms including but not limited to their website design and build;  picktheplace.co.uk, a property booking, and management portal with a unique video gallery that allows secure online payments, email marketing, and customer account management.  An end-end full-circle marketing strategy consultation, complete sales funnel design and implementation, media planning, and distribution that both educates and engages with their market and target audience.  

Creative and business consultation services that worked on their customer's journey and end-to-end experience and purchase points. 

 

We implemented an effective and best in class video marketing strategy that includes our unique and modern RVNUGRW Walk-through video production techniques that offer high quality and the next best alternative to real-life viewings of their accommodations.

900% Increase in Social Media following

400% increase in customer enquiries through their website

3500% better product listing and brand engagement

Modern and updated company branding

50% YoY overall business growth attributes 

More organic and more serious customer enquiries 

THE EFFECTS

PICKTHEPLACE'S ONLINE PLATFORM OVERHAUL

PICKTHEPLACE'S VIDEO MARKETING

PICKTHEPLACE'S SOCIAL MEDIA MARKETING

PICKTHEPLACE'S GUEST / IN-ROOM  MAGAZINE